[JD®- Use case / 02 / ケース]
02 — Keino
Product pages that tell a story instead of listing specs.
Instead of a dry catalog, we built pages where photography, motion, and copy guide people toward a decision.
Year
2025
Client
Keino
Role
Design + motion
Web DesignMotionFrontend
Challenge
The product specs were strong, but the pages only listed them. People scrolled without understanding why to buy now.
Approach
We structured a story around material, use, and detail. Motion shows what changes — it is not ornament. Each section has one message and one CTA.
Outcome
Longer engagement and a clearer path to inquiry. The product reads like a story, not a PDF in a browser.
Format
Story pages
Motion
Scroll-driven
CTA
Inquiry / buy
Gallery
Keino
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